Chapter 7: The Interview
Mr. Salamone, thank you for your time.
Thank you.
So let's get right down to it: you were a stressed-out graphic designer working for a world-famous philosopher in the early naugties?
Mid-naughties.
Right so. And from there...?
Well, let's back up. Way up, it turns out. In college, what did I do? I ran track, I drank, I chased girls, and I read. A lot. But I also interpreted things: my actions, my surroundings, the assumptions we all held. I pushed. I was enthusiastic. But more so, I was committed to riding this dangerous edge between hope and delusion, inspired energetics and deranged self- (or other-) destruction.
No surprises there.
None, I'm sure. Anyways, it was this "life force" which carried me far into my twenties and thirties. At that critical moment you mention -- the mid-naughties, early 2006, to be precise -- I was unsure of whether or not to ignore this momentum. I was part of movement after all, with the added benefit of having some of my thinking done for me, meaning I didn't have to relentlessly question my every activity as I do so now. This provided a semblance of "ontological security", providing me with a role -- and a tribe -- that made the unbearable spaces between subject and object, or "hope and delusion" as you so graciously pointed out, all the more tolerable. But this movement's momentum was not my own. Far from it, actually. Whereas it did provide certain memetic tools and heuristic thought-action clusters, it was something many ways divorced from my intuitional core. I was, in other words, wasting my time for a good cause (let's make no bones about it, it was -- and still is -- a beautiful, good, and true cause), when I should have been embracing the evil, boundless genius I'd always held within.
Evil?
Evil in the sense of not having the world-as-given's best intentions in mind. We have to remember that intuition -- though wholly subjectively "right" -- is still a very destructive, delusive force to have at one's disposal. It destabilizes things, lays down sediments we barely understand at the time, and can grasp-glimpse only a bit of even now. I still don't know what I'm doing half the time.
And still don't. So let's back up again and talk Point A to Point B pragmatics. As you know, ours is a publication dedicated to the artistic process, and the means by which we "intuition freaks" can gain some traction in the Real/capitalist worldspace, whether as Houellebecq's "sacred parasites" or something else. What consistently interests me is, how did you rise above the "entrapment" circumstances you found yourself in early 2006? How did you become the best-loved cult-hit writer/performer selling out book sellings and imagotech conferences the way you are now?
I see you're asking the easy questions [laughs]. It was very simple, really: I grew obsessed with my own future and potential. That, and a I read a shitload of business and marketing and personal development books. I was committed to leveraging my "20% genius spike", whatever that did mean. And, with the blogs, I was simultaneously writing a lot, staying in shape, as it were.
And?
I see you're not going to let up with this own. Ok... [takes deep breathe] Let's see. I was pulling 2-3 all-nighters every week, drinking lots of coffee and Red Bull, pumping up the indie rock and doing push-ups with my man Duff in the office. My brother and I had been doing the band thing for almost a year, and it was starting to take off, at least on the creative side. I was getting some good feedbacks on my blogs, on my writing, on my stage persona and general intellect. I was also getting some push-back, some "shoulds" and "woulds", and I won't lie-- it was tough. On the one hand, I had enormous sympathy for my peers and betters at the company: I wanted us to do well, I wanted to see us succeed. Yet at the same time, in going back and reading my earlier posts, I was falling in love with the sound of my own refined writing voice. I was falling in love, as it were, with the purity of my own intuition, as dirty and as shadow-fueled as it was.
That's just amazing.
Thanks. So anyways, at about that time I started writing fake interviews with myself, such as the one you see now [shifts in chair uncomfortably, nodding at the Fourth Wall of the "wit-space"]. What was emerging, besides the almighty Telos Point of where I wanted to be, was the idea that I was onto something wholly original and unique. For one, I did not think of myself as a "medium absolutist", that is, I didn't any longer see myself as "just" a writer, but also a designer, actor, singer, comedian, musician, and behavioral-technophile.
Go on.
Well, I was starting to identify less with the meta-tools I was using, and more with the "creative engine" working out behind it all. I began focusing more on the "deep structures" of that, while increasing my daily practice regimen(s). I realized then and there that the ideas, attitudes, and orientations of that "creative vision" were the real thing, and the media it passed through were like the different languages I was training myself to speak. Which is tricky, because you don't want to flirt with mediocrity. But I was lucky, because my passion for things I was doing was such a slave-driver. That damn "muse" got me up every morning, ready to make stuff. Hence, my tagline.
"Wake up and make stuff".
Exactly. Ok, but I don't think I've answered your question yet.
Nope.
Ok, I'm getting to that. So I did these "fake" (read: temporally dislocated) interviews. I re-read Seth Godin's All Marketers Are Liars. I rebuilt my website, did a kick-ass home page, recorded some more bad "demos" with my band, and started writing/designing the early PDF mini-books.
Did you charge for these? Was there an economic engine involved?
Not yet. The problem wasn't making money at that point, as counterintuitive as it seems (I wasn't making a whole lot at that point, unfortunately). The problem was obscurity. So by offering free downloads, by spreading my intrinsically "self-help sci-fi" virally, I was just getting my name out there, doing the rounds, pressing the flesh. I had a big warm fuzzy hat, and my first job was stand out in the middle of the cogno-stadium for people to see me, not so much charge them before even putting it on.
I see. So then what?
So the website came together slowly but surely. Though I'd once toyed with the idea of becoming some sort of "creative consultant"/freelance creative lunatic-for-hire, I soon dropped that, realizing that my own "content"/vision was far more interesting than that offered by what I concieved of as my would-be clients. As much as I loved the world, it frankly bored the shit out of me, and I'd abandoned all hope of ever finding the "ol' next shit!" feeling I had in high school when discovering the innovations of hip-hop's first Golden Age (defined: late 1980s/early 90s, from Paid in Full on up to Company Flow). I realized that, if human culture was to ever "wow" me again, it had to come from me. Even BoingBoing.net, while inspiring and fun, was still 2-dimensional and flat. The vistas within were far more compelling, as inchoate and fuzzy as they were at that time.
Astonishing is more like it, but go on.
Right, as I was saying... I basically gave up on the idea of ever doing work for anyone else ever again, and got full-on obsessed with my own "thing". Which was tough, given my life-long aversion to all things narcissistic, cocky, self-assured, and vain. But, then again, I was learning from the best at the time, so...
[Laughs]
I was just sick to death of doing production art, prepping files for printers, copy-editing and light yogic stretching. I wanted the freedom to read compelling essays, to sleep when I wanted, and to please my adoring legion(s) of fans.
Did you have many at the time?
A handful. What they lacked in numbers, they made up for in enthusiasm, and it was all the wind I needed to take my little schooner out into the dangerous seas of genius [blushes to himself].
There's that modesty again! [Chuckling]
[Laughing in kind] Indeed. So, I launched the site, posted the PDFs, actually gave a lecture on one them (to some friends, at least), and took this whole "imago-self development" thing out into reality. My mission then -- as it is now -- was to violate the inherited boundary between fiction and non, unlocking the power of both esoteric visualizations and market-savvy biz-memes to basically come out and dominate the mental marketplace. The first real task was to just believe I could do it, and get paid for it to boot.
Indeed.
Indeed. So, I looked back at a lot of my blog posts, and expanded them. Eventually, a full-length book began to appear, and I pitched it to about five publishers, before landing my first book deal, which gave me more advance money than I knew what to do with.
So what did you do with it?
I travelled a bit and did my fair share of partying, but mostly invested in my futurue: bew equipment, better car, nicer clothes, the whole nine. I bought a lot of the office equipment (my "runway", as I call it) that I still use today. Fancy ergonomic stuff at budget prices (even with the big advance, I was a tightwad). Then, once I was sure it was heading into the black, I quit my job, wishing them all luck, and headed out to sea.
How nice!
Yes it was, they all wished me well, and I stay in touch with many of them to this day. So, and it's a bit fuzzy, but I was suddenly coming out with books, DVDs, keychains, ringtones -- you name it! -- all through my shitty online store, and I was making bacon -- cheddar, lettuce, all of it. It was quite a yummy time to be a young adventure-cognocapitalist.
Cognocapitalist?
You've never heard the term? An archaic neologism which never took off, a private term for what I was doing: selling ideas as capital, as commodity. Unleashing my dreams through the data pipes of the world, like so much fiction-fuel to keep the motivationhope engines running and flow-going smoothly. That's always kinda how I've seen my role: as a provider of both gas and oil for the running of the world engine. My writing inspires/drives people, and brings them together. A writer/performer couldn't ask for anything more.
Indeed not.
Indeed.
[To be continued later on...]
