Taking Advantage of the Long Tail
[Paraphrased from a conversation with a friend yesterday.]
How do you earn your maximum value as a web-savvy creative professional in this day and age? What do you with, say, your twin passions for creative writing and blogging, or image consultation and Podcasting, or ethnotagging and integral theory?
1. Pick a focus. Discern your target audience, and be sure they've got some money to spend.
2. Publish all relevant content (writings, artwork, audio files, etc) online for free, preferably which runs the gamut of perspectives (from subjective to intersubjective to objective to interobjective, etc(. This attracts possible customers by proving your unique.
3. Offer your services in that focused area at premium. Cultivate small client base of one-to-one interactions.
4. After a period of time, distill lessons learned in that one-on-one process time into a series of How-To books, and sell these to those of smaller income (the long tail).
Boom. [Thanks pash.]
How do you earn your maximum value as a web-savvy creative professional in this day and age? What do you with, say, your twin passions for creative writing and blogging, or image consultation and Podcasting, or ethnotagging and integral theory?
1. Pick a focus. Discern your target audience, and be sure they've got some money to spend.
2. Publish all relevant content (writings, artwork, audio files, etc) online for free, preferably which runs the gamut of perspectives (from subjective to intersubjective to objective to interobjective, etc(. This attracts possible customers by proving your unique.
3. Offer your services in that focused area at premium. Cultivate small client base of one-to-one interactions.
4. After a period of time, distill lessons learned in that one-on-one process time into a series of How-To books, and sell these to those of smaller income (the long tail).
Boom. [Thanks pash.]
posted by Paul S. at
5:48 AM
2 Comments:
5. Double post to ensure your heard (and using the correct 'your')
you might also want to check this out: http://evhead.com/2005/11/ten-rules-for-web-startups.asp
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